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Princeton Athletics Announces Partnership with Vivid Seats
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Courtesy: Princeton Athletic Communications
Release: 07/25/2012

PRINCETON (July 25, 2012) - Princeton Athletics has announced a new partnership with Vivid Seats, the nation's largest independently owned and operated marketplace for live event tickets. As part of Vivid Seats' growing roster of collegiate partners, Princeton fans can take advantage of Vivid Seats' expansive selection and unrivaled online security that makes it a leading destination for tickets to local and nationwide events.

Vivid Seats' marketplace can be accessed directly from the official website of Princeton Athletics. If fans use Vivid Seats to buy tickets to select live events, such as concerts or sporting events, , they will receive a 100% Buyer's Guarantee and start-to-finish order support from the company's dedicated call center.

"We're happy to have Vivid Seats as a partner of the Princeton athletic program," said Chris Brock, Senior Associate Athletic Director at Princeton. "We are excited to provide our fans with a tested and secure technology that will enhance their overall ticket-buying experience."

"Princeton's longstanding presence in the Ivy League is renowned both on and off the athletic field, and Vivid Seats is honored to partner with the University to better serve Princeton sports fans" said Greg Rogers, Director of Partnerships for Vivid Seats. "We take pride in our ability to offer innovative services that are important to live event enthusiasts, and we're confident this partnership will provide true value to Princeton's students, alumni and the Princeton fan base across the country."

About Vivid Seats
Since its beginnings in 2001, Vivid Seats has rapidly become an industry leader within the online resale ticket market. By offering discount pricing, full service customer care, and one of the widest ranging inventories in the industry - Vivid Seats is known as an affordable, convenient, and trusted way for fans to purchase tickets to their favorite live events.

About Princeton Athletics
The Princeton University Department of Athletics is committed to its core philosophies of having intercollegiate athletics serve as an extension of the overall educational mission of the institution and that, for the student-athletes, participation in intercollegiate athletics at Princeton University is a co-curricular experience. These philosophies are at the heart of the Department's official motto: "Education Through Athletics."

Princeton's Department of Athletics sponsors 38 Division I teams that compete primarily in the Ivy League. Princeton's nearly 1,000 student-athletes represent 17 percent of the undergraduate student body. Princeton won 10 Ivy League titles during the 2011-12 academic year to help it to its 26th straight Ivy League unofficial all-sports championship. Princeton also had three national champions in 2011-12 - the men's squash team's CSA national championship, Jonathan Yergler's individual championship in the epee at the NCAA Fencing Championships and Donn Cabral's steeplechase victory at the NCAA men's outdoor track national championships, all of which helped Princeton to extend its run of having a team or individual championship to 41 straight years. Princeton has been the highest finishing non-scholarship school in the NACDA Director's Cup standings in 16 of the last 18 seasons.
For more information on Princeton Athletics, visit: www.GoPrincetonTigers.com.

About Nelligan Sports Marketing
Nelligan Sports Marketing, Inc. provides sales and marketing expertise for sports properties worldwide.  NSM is dedicated to building long-term relationships with clients through exceptional management of the properties represented and by maximizing revenue growth through its corporate relationships.  NSM's high-level sales executives have a proven track record of exceptional revenue growth and management of the sports properties represented.  In addition to Princeton University, NSM represents some of the elite college properties in the country, including the Patriot League, Brown University, Bucknell University, University of California Santa Barbara, California State University Bakersfield, California State University Sacramento, Cal Poly, Cleveland State University, Colorado State University, Fairfield University, Indiana State University, Indiana University-Purdue University Fort Wayne, University of Louisville, Long Beach State, Marquette University, University of Massachusetts, Middle Tennessee State University, Missouri State University, Monmouth University, University of Nebraska Omaha, University of Pennsylvania, Providence College, Rutgers University, Seton Hall University, University of Texas at San Antonio, University of Wisconsin-Green Bay, and the Penn Relays.

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